Cool Careers – Graphic Design

This video clip is about Jeremiah Desmarais who is a young graphic designer who owns and operates a design house called Extremely Graphic Associates. This is a Montreal based advertising agency specializing in fresh and unique concepts.

His view is that study doesn’t teach you how to run a business. You set it up yourself and learn as you go. He goes on to say that the graphic industry is a very fast moving industry and there are always new trends and you have to always stay on top of it.

Jeremiah Desmarais first started off by doing a basic course called pre press, which is the industry of printing graphic ideas on to the final printed page. He also says that the initial stage is to acquire a client base and that is done by going out and being aggressive. He got his clients by visiting stores after school and telling people about what he does and offers them his services. He currently posses around 30 regular clients on an on going basis and majority of his work comes to his company by simply word of mouth.

Jeremiah Desmarais has a philosophy that he lives by personally as well as he applies it to his business. The philosophy is called “C. A. N. I.” which stands for constant and never ending improvement. He believes that if people can commit themselves to something everyday and try and increase how good they are at it by 1%, by the end of the year they would have achieved a massive change.

To stand out in the market today he says you have to be unique and different. You have to know when to push the limit as well as know what your boundaries are. He believes that his youth is an advantage in many situations. He finds creativity and fun in what he does and I personally think that is very important for any sort of designer. Love what you do and do what you love and you’ll never have to work another day in you life.