Interview with Fernando and Humberto Campana

This is an interview with popular brothers, Fernando & Humberto Campana which took place at Design Miami 2008 on the 2nd of December 2008 at Miami Beach Florida. Fernando talk about Design in today’s world. They talk about what they believe in as designers and how design brings about another aspect and it is not just about function and form. They talk about how design is a fantasy and emotion. They also go on to say that people today need much more connections between them and the pieces they are going to decorate their houses and homes with.

A question was put forward to them stating that design need to have a form and function. Their response to that was that design goes beyond form and function and both of these two elements form a kind of poetry.

When asked whether they think about the global financial crisis, environmental problems, energy crisis, global warming when designing the arts and products, they responded by saying, scarcity is their treasure. They also go on to say that when living in Brazil where there is no tradition in design, they started out under very difficult conditions. They didn’t even have money to invest in the tools they required to do their work. So they started looking around for what they could use as alternates. For example they wanted to produce a plastic chair and as they didn’t have the resources to do so, they started using bubble wrap to produce the chair. They go on to say that even though it was difficult things worked out in their favour.

When asked if its good for creativity when there is not a lot of raw materials for a designer, they responded by saying from a crisis you grow up. They say people will rethink their lives and start to realize what is necessary.

They say through the hardship they go through with the economic crisis in Brazil, it makes them mentally stronger and flexible in terms of changing and adapting.

When asked what makes a good design. They reply, the design that touches the peoples souls by the functionality, by the poetry, by the price or by anything that can capture the heart and soul of the people.

In conclusion, I think this was a very insightful look into the creative minds of two incredibly talented modern day designers.